The true power of a digital coupon campaign lies in the ability to identify individual customers and track their journey down to offline sales. Measure the effectiveness of your coupon campaign with the right technology partner and Benefits of this campaign recipeĪ great number of retailers use digital coupon campaigns to drive in-store sales but too many of them miss out due to technical limitations. In this recipe, we’ll take you through how to use digital coupons, Facebook Lead Ads and Driftrock to drive in-store sales, track online to offline and generate subscribers for your newsletter.Ĭoupon issuance via Facebook Lead Ads & Organic Promotion to drive in-store salesĭrive in-store sales with a digital coupon campaign promoted through Facebook Lead Ads and organic social media. Coupon are a tried and tested way to in-store sales, but most campaigns miss out on the true value of digital couponing in retail.
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